What are they? Have you ever found yourself repeatedly checking your phone, even when you know there’s no new notification? Or perhaps you’ve caught yourself mindlessly scrolling through social media, even when you had a pressing deadline? Or bought cloths & gadgets when you don’t need them? These behaviours, while seemingly harmless, are manifestations of …
Have you ever wondered why some marketing strategies resonate with people while others fall flat? It’s not just about the tactics or the platforms. It’s about understanding the deep-seated psychology of how humans are wired. As entrepreneurs, this knowledge is our secret weapon. The Universal Wiring of Humans We all have it – that innate …
Beyond Tactics: The Psychological Wiring Behind Every Decision Read More »
Picture this: You’re an entrepreneur, driven by the relentless pursuit of turning your vision into reality. You’ve identified a problem or a goal, and you’ve developed a product or service to address it. But there’s a catch – your target audience seems uninterested, and you’re left wondering where you went wrong. This is where the …
Among the few marketing mavens I truly admire is Seth Godin, let’s Consider his own blog. He has a knack for taking complex ideas and distilling them into short, digestible posts that are packed with insight. His posts are never long, but they’re always deep. They make you think. They make you see things from …
Imagine you’re reading a book, and you come across a sentence that is so powerful, so packed with emotion and meaning, that you can’t help but pause and reflect on it. That is the magic of a power sentence. A power sentence is like a miniature story. It’s compact, yet it carries a universe of …
What is it? Imagine you’re standing at the edge of a pool, dipping your toe in the water. You’re not quite ready to jump in, but that small touch, that tiny commitment to the water, makes the idea of diving in a little less daunting. That’s the essence of leveraging consistency and commitment in marketing. …
What is it? Imagine you’re in a bustling city for the first time, trying to find your way to a specific location. You could have someone explain the directions verbally, listing every turn, landmark, and street name. Or, you could simply look at a map. Which one would you prefer? In the realm of persuasive …
What is it? Think about a time when you’re browsing through Netflix, looking for a new show to watch. You’ve scrolled through several options, read a few descriptions, and maybe even watched a couple of trailers. And then you come across two shows that both look interesting. You’re at a crossroads. Do you choose the …
What is it? Precision Messaging is about efficiency – delivering the maximum value with the minimum message size. Say you’re a start-up pitching your idea to potential investors. You could go into the minutiae of your company’s operations – the exact process you use to onboard new employees, the specific brand of coffee in the …
In this era of information overload, where we’re constantly bombarded with information and choices, standing out from the crowd is more important than ever. You must be unique to be memorable. Why is it Important? Well, think about it. In a crowded marketplace, “being different holds more value than simply being better.” While being better …
