Why We Buy What We Don’t Need? Have you ever found yourself buying yet another book, even when your bookshelf is already overflowing? You promise yourself that this will be the last one, but before you know it, you’re clicking that “Buy Now” button again. If this sounds familiar, you’re not alone. I’ve been there, …
Have you ever found yourself in a decision dilemma, unsure of which path to take? Perhaps it was a career decision, a relationship dilemma, or a personal goal that seemed just out of reach. In those moments of uncertainty, did you wish for someone to just tell you what to do? If so, you’re not …
Have you ever found yourself in a situation where you desperately tried to explain your perspective, only to be met with blank stares? Or perhaps, you’ve been on the receiving end, trying to grasp someone else’s viewpoint but failing to connect the dots. This is a universal human experience, and it’s deeply rooted in our …
Why We Blame Others for Our Failures? Have you ever found yourself pointing fingers at someone or something else when things didn’t go as planned? Perhaps you’ve blamed the market, the competition, or even your own team for a failed campaign. As marketers, understanding the psychology behind this blame game is crucial for connecting with …
Throughout my entrepreneurial journey, there have been numerous instances where I believed in the existence of a hidden secret that could propel my path to success. For instance, In my tries to build a successful business I believed that there was a secret growth hack—a magic button that, when pressed, would skyrocket my business (We …
People need to believe they’ll eventually eliminate or solve a conflict otherwise they would not be present there in a particular market. Dilemma of Possibility to Probability: In the world of marketing, there’s a distinction between what’s achievable (possible) and what an individual believes they can achieve (probable). Even if a solution is possible, if …
Have you ever found yourself at a crossroad in your entrepreneurial or carrier or academic journey, wondering if the path you’ve chosen is the right one? If you have, you’re not alone. Every human being, at some point, grapples with doubts and uncertainties. But what keeps us going, pushing through the challenges and setbacks? The …
What are they? Have you ever found yourself repeatedly checking your phone, even when you know there’s no new notification? Or perhaps you’ve caught yourself mindlessly scrolling through social media, even when you had a pressing deadline? Or bought cloths & gadgets when you don’t need them? These behaviours, while seemingly harmless, are manifestations of …
Have you ever wondered why some marketing strategies resonate with people while others fall flat? It’s not just about the tactics or the platforms. It’s about understanding the deep-seated psychology of how humans are wired. As entrepreneurs, this knowledge is our secret weapon. The Universal Wiring of Humans We all have it – that innate …
Beyond Tactics: The Psychological Wiring Behind Every Decision Read More »
Picture this: You’re an entrepreneur, driven by the relentless pursuit of turning your vision into reality. You’ve identified a problem or a goal, and you’ve developed a product or service to address it. But there’s a catch – your target audience seems uninterested, and you’re left wondering where you went wrong. This is where the …
